Product designer · London
I’m Diparati, a Product Designer with a software-development background. I currently work on Flyway at Redgate, moving between research, interaction design and the technical problems in between.
DeveloperA software-engineering foundation. I built front ends in React and Angular before I designed any.
Featured work
01 · Redgate · 2026
How are customers actually using AI with their databases, and where should Flyway meet them? I led the research from plan to recommendation, and the evidence shaped what the team built first.
5 customer organisations · 8 themes · 7 plan versions
Customers weren’t waiting for us. They were already building workarounds.
02 · Redgate · 2025 – 2026
Two connected design problems. First, how to show migration warnings and code-quality issues so DBAs can act on them. Then, how to give teams control over which rules apply, and get those rules into their pipelines.
2 design legs · 3 hall tests · 7 practitioner conversations
The need to change a rule arises where the violation appears. So that’s where the path should be.
03 · Redgate · 2025
A flat setup screen was where most people gave up on Flyway Desktop. I turned it into a short guided sequence, and drop-off fell from 16.7% to 4.6%.
16.7% to 4.6%drop-off
The best fix wasn’t a new feature. It was a better order for the ones already there.
04 · Redgate · 2025
A hidden option and one ambiguous word were sending people the wrong way before they’d even started. Two visible buttons and a clearer label took drop-off from 20.7% to 16.1%.
20.7% to 16.1%drop-off
One extra word, “existing”, did as much work as the layout change.
05 · Adsum Technologies · 2022 – 2024
UK businesses were waiting weeks for HMRC to pay VAT refunds. At Adsum we designed a product that paid them within the hour. Then testing told us the price was wrong, and the answer became two products instead of one.
60-minute payout · 2 tiers after testing
Testing told us the fee was too steep. So we built a second, cheaper product.
How it gets made
Every screen starts as a whiteboard argument. Here’s one project’s storyboard, from the first scribbles to designed screens.
01 · Whiteboard
Ideas, arguments and arrows
02 · Testing
Watching real people use it
03 · Designed
Screens for the settings flow
Outcomes
−12.1pp
Drop-off at Flyway Desktop’s most critical setup step: 16.7% down to 4.6%.
Schema Model Wizard →−4.6pp
Drop-off on the launch page: 20.7% down to 16.1%, from clearer labels and layout.
Launch Page Optimisation →60 min
Payout target for Instant VAT Refunds, with a cheaper second tier after testing.
Instant VAT Refunds →My journey
From software engineering to product design, by way of a master’s in HCI, a fintech where I was the only designer, and a fair amount of public speaking and drawing along the way.
The full journey →2016–2018
Front-end Developer
Cisco Systems
2018–2021
UX Designer
Cisco Systems
2021–2022
MSc Human Computer Interaction
University of Bath
2022–2024
Founding Product Designer
Adsum Technologies
2025–present
Product Designer
Redgate
Speaking, teaching & conversations
Talks, guest lectures and podcasts. Mostly about changing careers, working across design and engineering, and staying curious when the tools keep changing.
All talks and podcasts →TalkJuly 2026
Level Up 2026 · Redgate’s internal tech conference
Teaching
University of Bath — Mobile and Pervasive Systems module
PodcastMarch 2024
Ladycast (Ladies That UX in English), episode 36
PodcastMay 2023
Foot on the Ladder
What people say
“Diparati navigates the complex world of internal stakeholder relationships with ease and grace.”
“Diparati is, at heart, a connector — looking to bring people and technology together in a meaningful way.”
“Diparati’s collaborative nature and strong communication skills greatly contributed to her ability to work effectively within a team.”
Beyond the work
Growing up in India, I was always interested in logical puzzles, which led me to programming. Over time, I became curious about people and what makes us think and behave the way we do. I enjoy Zentangle and Mandala art because they bring together patterns and creativity, and give me a little space to slow down and think.
More about me →Contact
I’m based in London, UK. LinkedIn is the quickest way to reach me; email works too.
